Global Speaker. Harvard-Trained Innovator. Builder.
I teach leaders how to adopt AI not as a tool, but as a relational operating system that enhances clarity, excellence, and customer experience.
I don't teach theory. I teach what works.
I'm a global leadership speaker, Harvard-trained innovator, and founder whose career spans luxury wellness, real estate, hospitality, and AI strategy. As the founder of Lux MedSpa Brickell — one of Miami's most recognized boutique wellness brands — I merge clinical precision with quiet-luxury experience design.
I'm known for transforming small-business constraints into competitive advantages, teaching leaders how to adopt AI not as a replacement for human work — but as an amplifier of human potential.
"Excellence is a language. AI is a partner. Leadership is the bridge between both."
From Belo Horizonte to Miami's Skyline
I grew up in Brazil, where I earned my law degree from Pontifícia Universidade Católica de Minas Gerais. That's where I learned the first lesson I still teach today: excellence is not a luxury — it's a survival strategy.
After immigrating to the United States, I earned my Business Administration degree from the University of Miami. At One Sotheby's International Realty, I served as International Liaison under Mayi de la Vega, representing developments that would reshape Miami's skyline — including One Thousand Museum by Zaha Hadid and Apogee South Beach.
"I learned that selling isn't about persuasion. It's about conviction. If you don't believe in what you're building, neither will anyone else."
Then I pivoted. I saw an industry — wellness — that was full of hollow promises and surface-level luxury. I knew I could build something different. Something where the premium was earned, not performed.
In 2019, I founded Lux MedSpa Brickell on the 9th floor of the SLS LUX Hotel. Within five years, it became the most-searched spa during Miami Spa Month. In 2025, it achieved the first "Gold Sweep" in Miami-Dade Favorites history — winning Gold in three categories through public vote.
My formal studies at Harvard Business School Online in 2025, focused on AI strategy and leadership, strengthened my belief that AI is not a threat to human work — it's an amplifier of human potential. My personal journey adopting AI as a small-business owner became a blueprint for others.
Education and Professional Background
Executive Education
AI Essentials for Business Leaders
Executive Education
AI and Prompt Engineering Certificate
Undergraduate
Bachelor of Arts, Business Administration
Undergraduate
Bacharel em Direito (Bachelor of Laws)
Florida State Licenses
Licensed Electrologist
Licensed Massage Therapist
Facial Specialist
Real Estate Sales Associate
What I Speak About
Whether speaking to executives, entrepreneurs, wellness leaders, or hospitality teams — my frameworks are grounded in lived experience rather than abstract theory.
AI for Customer Experience
Designing emotionally intelligent systems with AI enhancement. The founder-led advantage in an AI-driven world. How to scale personal touch without losing authenticity.
Leadership in the AI Era
How small businesses can outperform giants. The psychology of consistency versus talent. Building teams that execute with excellence under pressure.
Building Brands That Scale
Social proof as a business engine. Becoming the keyword instead of chasing them. The quiet-luxury approach to premium positioning.
Signature Frameworks