Alan Araujo
AI won’t decide who you are. It will amplify it.
Keynotes that clarify judgment, direction, and responsibility in an age of amplification.
- Harvard Business School Online
- Founder, Lux MedSpa Brickell
- Former International Liaison, One Sotheby's
- Marquis Who's Who Honoree
For a hundred years, we asked machines for recommendations. Now they take actions. The companies that understand this shift will define the next decade.
Every competitor will have AI. It won't be your advantage. Your people who know how to orchestrate it will be.
When you say "AI First," you tell people they're second. Human-centered deployment wins.
The organizations that thrive will empower humans to show up fully — supported by AI, not replaced by it.
Three Pillars of Transformation
Build Your Brand
Elevating Customer Experience Through Excellence
If you don't build your brand, you're replaceable. This is about creating value that makes price irrelevant and competition invisible.
Book Brand Building speaking topicAI Within Your Business
How to Leverage AI With What You Have Today
Not theory. Not hype. Practical, case-by-case integration that meets you where you are — starting now, with what you already have.
Book AI Integration speaking topicGrounded Leadership
Navigating Today's World Without Losing Yourself
Crisis is constant. Pressure is everywhere. This is about leading from clarity — doing everything possible without overreacting.
Book Leadership speaking topicBuilding Before the World Believed
Presenting One Thousand Museum — São Paulo
Sales Gallery Event — Miami
Haute Living Premier — The Hamptons
With Patrick Schumacher & Louis Birdman
One Thousand Museum Sales Gallery — Miami
From Selling Visions to Building Them
Before founding Lux MedSpa Brickell, I spent years as an International Liaison at One Sotheby's International Realty, selling Miami's most iconic developments to global investors before a single floor was built.
Now I build brands, deploy AI systems, and teach leaders how to create value that makes competition irrelevant. Harvard-trained. Marquis Who's Who recognized. Still building.
Full BioLuxury Brand in Action
Lux MedSpa Brickell: Where Quiet Luxury Meets Clinical Precision
As Founder and CEO of Lux MedSpa Brickell, I built Miami's premier destination for results-driven wellness. Located in the SLS LUX Hotel in Brickell, our spa embodies the brand philosophy I teach: exceptional experiences created through intentional design, AI-enhanced operations, and an unwavering commitment to guest transformation.
We are Miami's only luxury spa holding a perfect 5-star Google rating with over 2,100 verified reviews—a testament to the grounded leadership principles and customer experience architecture at the heart of my work.
- Gold – Best Day Spa
- Gold – Best Med Spa
- Gold – Best Hotel Spa
- Silver – Best Massage
5.0 rating · 2,100+ Google reviews · Miami's highest-rated luxury spa
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Explore his founder work at Lux MedSpa Brickell.